October 17, 2023

Hovering Art Directors

A collage of hovering art directors
A collage of hovering art directors
A collage of hovering art directors
A collage of hovering art directors

Hovering Art Directors was a tumblr account which seemed to be briefly active in 2011. It featured user submitted photos of art directors hovering individually and in groups, usually behind an anxious/annoyed/bored looking designer sitting in front of their work displayed on a computer screen. This account could have ran indefinitely, given that hovering art directors will always exist. While there seem to be several different social media accounts calling themselves some variation on 'hovering art director,' a little Googling brought me to this related article from 2017, when Adobe created their own Hovering Art Director campaign. Though it's an older article, it's still a good reference for how to deal with design feedback and criticism from your peers and senior colleagues.

There's a lot of good insights in the article, which is endlessly quotable, like this from Margot Bowman: “The title creative director or art director is something you do, not something you are,” she says. “How you make work and what you make is most important. You need to have wide interests in the world, enjoy working with, and be interested in people, and carve out time to actually do something creative. Not just organize people and emails.”