Sometimes, even when the product you are shooting is tens or hundreds of thousands of dollars, you still have to resort to grabbing the closest thing to you to prop something up - in this case, an open pack of toilet paper.
This particular product was several hundred pounds, but - luckily for us - its ingeniously designed travel crate had a built-in base on wheels, that could stay under the product while the rest of the crate came off. So, rather than try to man-handle it onto the studio floor, and then figure out how to move it during the photoshoot, we created a false floor with a hole cut in the center, that could fit perfectly over the unit, and be our new, fake floor.
We also built the wall to go behind the unit, using plastic wall tiles popular with gamers and in certain styles of home office decor.
We had a day prior to shooting to get the wall and floor ready, which meant a much shorter, more efficient shoot the following day.
We wanted to avoid any kind of seam in the floor, so measured twice, and cut a perfect hole in the fake floor, and were able to turn the whole unit plus floor on the unit's own crate wheels.
At some point, Shelley - ever the professional - had an urgent need to stop what she was doing …
… and look at shoes on Instagram.
The final photos were fantastic, and we'll post the finished layouts in a future work post.