The Soup-to-Nuts Blog

The Soup-to-Nuts Blog

What we’re thinking, reading, and seeing.

One of many sketches from October Custom Publishing's art meetings with a client
One of many sketches from October Custom Publishing's art meetings with a client
One of many sketches from October Custom Publishing's art meetings with a client
One of many sketches from October Custom Publishing's art meetings with a client

You don't need to be a designer or artist - you just need a pencil and paper.

A screengrab from Apple's "crush" ad
A screengrab from Apple's "crush" ad
A screengrab from Apple's "crush" ad
A screengrab from Apple's "crush" ad

"We missed the mark with this video, and we're sorry."

An image from Mountain Gazette's website
An image from Mountain Gazette's website
An image from Mountain Gazette's website
An image from Mountain Gazette's website

“We didn’t think culturally it was a good fit,” Rogge says. “The agency representing that brand was dumbfounded.”

A Lichtenstein style illustration of a woman's mouth and a speech bubble
A Lichtenstein style illustration of a woman's mouth and a speech bubble
A Lichtenstein style illustration of a woman's mouth and a speech bubble
A Lichtenstein style illustration of a woman's mouth and a speech bubble

It never ceases to amaze me when I hear that clients have either recommended us or just talked positively about our work

A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing

It's obvious now that great work doesn't require sharing the same physical space with your team

A collage of products by Teenage Engineering
A collage of products by Teenage Engineering
A collage of products by Teenage Engineering
A collage of products by Teenage Engineering

One company that can do no design-wrong (imho) is Teenage Engineering

A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive

Be prepared to spend hours doing nothing but looking at this

A collection of multiple images from one photoshoot, by October Custom Publishing
A collection of multiple images from one photoshoot, by October Custom Publishing
A collection of multiple images from one photoshoot, by October Custom Publishing
A collection of multiple images from one photoshoot, by October Custom Publishing

"Well, THAT'S just not realistic. How many pictures are they taking?! What is this nonsense?!?"

A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com

An ALL AGES magazine, highlighting work by artists ages 15 and under

Behind the scenes from a photoshoot at October Custom Publishing's Austin, Texas studio
Behind the scenes from a photoshoot at October Custom Publishing's Austin, Texas studio
Behind the scenes from a photoshoot at October Custom Publishing's Austin, Texas studio
Behind the scenes from a photoshoot at October Custom Publishing's Austin, Texas studio

Yes, that's a pack of toilet paper propping up a fake floor.

New tee shirt graphic collateral for comedian Dave Stone, by October Custom Publishing
New tee shirt graphic collateral for comedian Dave Stone, by October Custom Publishing
New tee shirt graphic collateral for comedian Dave Stone, by October Custom Publishing
New tee shirt graphic collateral for comedian Dave Stone, by October Custom Publishing

Podcasts are the new punk rock, and listening to them while you work is pretty much universally acceptable since Covid-19.

A montage of The Absolute Sound magazine's covers, designed by October Custom Publishing
A montage of The Absolute Sound magazine's covers, designed by October Custom Publishing
A montage of The Absolute Sound magazine's covers, designed by October Custom Publishing
A montage of The Absolute Sound magazine's covers, designed by October Custom Publishing

... a renewed focus on subscription based readers ...

A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect

It's nice to see print alive and kicking in the future.

A cropped cover from Campo Grafico
A cropped cover from Campo Grafico
A cropped cover from Campo Grafico
A cropped cover from Campo Grafico
November 27, 2023

Published from 1933 to 1939, an Italian style incubator for typography and visual design.

Ac ropped vintage poster
Ac ropped vintage poster
Ac ropped vintage poster
Ac ropped vintage poster

Check out this vintage advertisement archive.

The original Cannonball Run poster next to an unfinished comedy tour poster inspired by it.
The original Cannonball Run poster next to an unfinished comedy tour poster inspired by it.
The original Cannonball Run poster next to an unfinished comedy tour poster inspired by it.
The original Cannonball Run poster next to an unfinished comedy tour poster inspired by it.

The brief was simple - make a comedy tour poster riffing on the original Cannonball Run movie poster.

The image from an upcoming comedy tour tee shirt design by October Custom Publishing.
The image from an upcoming comedy tour tee shirt design by October Custom Publishing.
The image from an upcoming comedy tour tee shirt design by October Custom Publishing.
The image from an upcoming comedy tour tee shirt design by October Custom Publishing.

A super-quick, and fun little project.