September 1, 2025
New Loudspeaker’s Print Ad Intro Continues To Evolve

Here's a follow-up spread ad we created with Audience for the release of their new ClairAudient Bellare loudspeaker. Like we stated here in the post discussing the creation of the original full-page ad, the goal was to make a retro-feeling advertisement that captures some of the essence of 80's and early 90's print ads by Apple and other tech companies - that relied less on a deluge of specs, and more on simple but clever ideas combined with effective, often simplistic imagery.
Of course, as this ad actually reveals the loudspeaker, we felt obligated to include some specs for readers. However, Audience worked with us to keep the volume of text to a minimum. I really like the oversized body copy, and not-quite-but-almost early 90's font.