In the past month, almost all of Apple’s product pricing has increased – anywhere from 10 to 30% depending on the product. CEO Tim Cook has stated that the price increases are due to a surge in demand for chips that power AI data centers.

Here's the official Apple statement:

The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.

There’s a detailed breakdown of the price increases here.

We’ve worked on almost exclusively Apple products since around 1998-ish. Prior to then, you could buy other computers (Mac clones) that could run Apple’s iOS. Switching to another clone – even taking your whole hard drive – was as simple as copying it all to a disk, then copying that content onto another Mac clone. When Steve Jobs returned to Apple in 1997, he bought out Power Computing, the main manufacturer of Mac clones, and the remainder of the smaller manufacturers withered away shortly after.

Since then, besides a few Hackintosh ventures, Apple has remained a walled garden. One that you pay a lot of money to be inside. It’s not like there is a long list of companies who only temporarily raised their prices, so fingers crossed that this trend does not continue.