Hiromix (Hiromi Toshikawa) is a Japanese photographer, writer, model, and DJ from Tokyo, who at the age of 17 - in 1995 - won the 11th New Cosmos of Photography award, for a series of photos called Seventeen Girl Days, depicting life from the perspective of a teenage girl through a series of 50 photos.

The photos individually are good but not great; shot on disposable cameras, they are blurry, full of color leaks, lens flares. But together they paint a picture that would be impossible to plan and shoot deliberately. And pre-social media, pre- the base urge that everyone now must record and share every meaningless aspect of their lives, Hiromix showed that it’s possible to tell a compelling story through visuals without a massive production.

Hiromix, along with photographers Yurie Nagashima and Mika Ninagawa became the face of a new movement in 90’s photography.  This movement, influenced by cultural changes, point & shoot cameras, and 'Purikura' (Print Club) culture, featured Japanese teenagers, especially girls, creating a new visual style.

Heavily influenced by third-wave feminism, the style was of course misinterpreted by middle-aged men who only wanted to sexualize women, and refused to acknowledge that a young female could tell a deeper story that didn’t cater to the male gaze.