After putting this ad out, then realizing they'd offended a bunch of people (not everyone, but enough to get ol' TC to notice), Apple got burned again. This time, Samsung seized the moment to make an unsanctioned ad sequel to Apple's crush ad (kinda like how Never Say Never Again isn't one of the "official" James Bond movies, even though Sean Connery is in it … I guess?). Here's a link to a Fast Company story which will skip the tangents and get straight to the point, or you can just watch the video above. I wouldn't say it was the best approach to making a response to Apple - I would have preferred something much more tongue in cheek, but Samsung at least got it out there in a timely fashion (and did an admittedly amazing job of replicating the set). Some critics are already saying it's a cheap shot, but I think Steve Jobs would have wholeheartedly approved of the intent.