The Soup-to-Nuts Blog

The Soup-to-Nuts Blog

What we’re thinking, reading, and seeing.

An image from Mountain Gazette's website
An image from Mountain Gazette's website
An image from Mountain Gazette's website
An image from Mountain Gazette's website

“We didn’t think culturally it was a good fit,” Rogge says. “The agency representing that brand was dumbfounded.”

A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing
A collage of magazine design related images form October Custom Publishing

It's obvious now that great work doesn't require sharing the same physical space with your team

A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive
A collage of magazine covers from the Internet Archive

Be prepared to spend hours doing nothing but looking at this

A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com
A spread from Mishou Magazine, image courtesyt of https://dizzybooks.bigcartel.com

An ALL AGES magazine, highlighting work by artists ages 15 and under

A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect
A cropped page from the Green Moon manual from the movie Prospect

It's nice to see print alive and kicking in the future.

A collage of hovering art directors
A collage of hovering art directors
A collage of hovering art directors
A collage of hovering art directors

“The title creative director or art director is something you do, not something you are,” she says. “How you make work and what you make is most important. You need to have wide interests in the world, enjoy working with, and be interested in people, and carve out time to actually do something creative. Not just organize people and emails.”

A mixture of two documents showing a magazine map, by October Custom Publishing
A mixture of two documents showing a magazine map, by October Custom Publishing
A mixture of two documents showing a magazine map, by October Custom Publishing
A mixture of two documents showing a magazine map, by October Custom Publishing

9 times out of 10 - the first draft will look like complete garbage.

An selection of illustrated covers for The Absolute Sound magazine from the 1970s, 80, and 90s.
An selection of illustrated covers for The Absolute Sound magazine from the 1970s, 80, and 90s.
An selection of illustrated covers for The Absolute Sound magazine from the 1970s, 80, and 90s.
An selection of illustrated covers for The Absolute Sound magazine from the 1970s, 80, and 90s.

Harry Pearson would commission some insane (by today's often boring newsstand standards) artwork for covers.

Samir Husni, Mr Magazine
Samir Husni, Mr Magazine
Samir Husni, Mr Magazine
Samir Husni, Mr Magazine

Samir Husni, known for his long-running blog Mr Magazine, publishes updates on new magazines launches every quarter.

Photo courtesy WSJ.
Photo courtesy WSJ.
Photo courtesy WSJ.
Photo courtesy WSJ.

John Warnock, co-founder and CEO of Adobe, died on August 19th, 2023, aged 82.